Digital Marketing
Create an honest sample campaign for an imaginary local business. You do not need a paid advertising account.
Independent practice only, not a certified program, teacher assessment, scholarship award or job promise. Keep your work privately.
Day 1 of 7
Know the customer
What to practise
Pick an imaginary local shop and describe two groups of customers and what they need.
Keep as your own work evidence
Customer profile notes.
Day 2 of 7
Write a clear offer
What to practise
Draft a truthful product or service description. Avoid invented discounts, results or reviews.
Keep as your own work evidence
A responsible sample offer.
Day 3 of 7
Plan helpful content
What to practise
List five post ideas that answer common customer questions.
Keep as your own work evidence
Five topic ideas.
Day 4 of 7
Make a simple calendar
What to practise
Schedule three practice posts by day, topic and purpose using paper or a spreadsheet.
Keep as your own work evidence
A three-post calendar.
Day 5 of 7
Write a sample post
What to practise
Write one short post with a clear headline and honest call to action. Do not use an unapproved brand logo.
Keep as your own work evidence
One original sample caption.
Day 6 of 7
Choose useful measurements
What to practise
Describe the difference between views, enquiries and sales. Do not fabricate campaign metrics.
Keep as your own work evidence
A simple metrics explainer.
Day 7 of 7
Present a mini-campaign
What to practise
Combine your customer notes, content plan and sample post into one clearly labelled practice portfolio.
Keep as your own work evidence
One beginner marketing project.
What comes next
Keep your work sample, explore actual Academy courses and career guidance, and verify any employer opportunity before applying. Learning activities do not guarantee a job.