Digital Skills

Performance Marketing Specialist

A 2-3 month specialist program with 40+ hours of learning and 3+ campaign projects.

4.5(Reviews)
2-3 months
All Levels
GrowBiz Academy

₹27,999

Installment & EMI options may be available. View Fee & EMI Policy

Performance Marketing Specialist

40+

Hours of Course

3+

Total Assignments

420+

Students Enrolled

About Course

Everything you need to know about Performance Marketing Specialist

  • Hands-on projects and real-world exercises
  • Expert instruction with lifetime access
  • Certificate of completion upon finishing
  • Flexible learning at your own pace

Curriculum

Official modules with module-by-module coverage

12 Modules40h Completion Time

Paid media ecosystem, funnel, objectives, KPIs, unit economics, campaign planning and channel selection.

Learning Outcomes

What you will achieve after completing this course

1Plan paid-media campaigns around acquisition goals, funnel stages and measurable KPIs.
2Build practical Meta Ads and Google Ads campaign structures for leads, sales and remarketing.
3Use audience, creative, budget and bidding decisions to improve campaign efficiency.
4Apply tracking, attribution and reporting concepts to CPL, CAC, CPA and ROAS analysis.
5Create landing-page and conversion-optimization recommendations from campaign data.
6Present a practical media plan and optimization roadmap.

Tools & Assessment

What you'll use and how you're assessed

Tools & Platforms

Examples include Meta Ads Manager, Google Ads, Google Analytics 4, tag/event practice tools, spreadsheets/reporting tools, landing-page practice resources and approved AI assistants.

Assessment Structure

  • Assignments & exercises25%
  • Module quizzes / checks15%
  • Portfolio / practical projects35%
  • Capstone / final presentation25%

Practical Projects

Hands-on projects you will build

Meta Campaign Plan

Define objective, audience, creative angles, budget, tracking and optimization plan.

Google Search Build

Prepare campaign, ad-group, keyword, negative-keyword, ad-copy and measurement structure.

Performance Audit

Review sample campaign data and produce prioritized optimization actions.

Final Media Plan

Present a multi-channel acquisition plan with budget, KPIs, tracking and reporting approach.

Career Opportunities

Your pathway from learning to career

GrowBiz Placement Opportunities

Students who enroll and successfully complete the course may be eligible for placement opportunities at GrowBiz, subject to the selection process.

GrowBiz Internship Opportunities

Students who enroll and successfully complete the course may be eligible for internship opportunities at GrowBiz, subject to the selection process.

Career Roles

Performance Marketing Executive, Paid Media Executive, PPC Executive, Media Buyer (junior), Growth Marketing Executive and related entry-level paid-acquisition roles. Roles and outcomes depend on student profile, performance, eligibility and market demand. Placement assistance does not guarantee employment.

About Publisher

GrowBiz Academy

GrowBiz Academy

Instructor at GrowBiz Academy

An experienced professional and passionate educator focused on delivering practical, project-based learning that helps students build real-world skills.

4.5Instructor Rating
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Certification

GrowBiz Academy Certificate for Performance Marketing Specialist

Turn Your Learning Into Proof of Your Skills.

Complete Performance Marketing Specialist, demonstrate what you've learned, and earn a GrowBiz Academy certificate of completion you can proudly share with employers and add to your professional profile.

Certificate of Completion
Showcase Your Skills
Build Your Profile
Share Your Achievement

FAQs

Frequently Asked Questions

Common questions about Performance Marketing Specialist. Can't find your answer? Reach out at support@thegrowbiz.online

Some foundational knowledge is recommended. Check the course level for details.

Once enrolled, you get lifetime access to all course materials, including future updates.

Fees become non-refundable once the course has commenced or significant course content has been accessed. For full details, see our Refund & Cancellation Policy at /refund-policy.

Yes, you'll receive a GrowBiz Academy certificate of completion after completing all modules.

Refunds and cancellations are governed by our Refund & Cancellation Policy.